Tag: Expert Opinion

Mastering B2B Interviews for Market Research. How to Prepare and What to Expect

Author: Anna Boiko, Owner, Lead Researcher at IntroMarket Research With nine years of experience in the market research industry, I’ve conducted hundreds of one-on-one interviews, ranging from validating business ideas to estimating market development and identifying market opportunities. As there are fundamental processes involved in preparing for B2B interviews, I decided to write a short