Category: Survey

Conjoint Analysis: Maximize the Value in Membership-Based Businesses

Introduction to Conjoint Analysis Conjoint analysis, also known as Lego analysis, is a survey-based statistical technique used in market research. It helps determine how people value different attributes (features, functions, benefits) that make up a product or service. By breaking a product into its parts, similar to a Lego house made from many bricks, and

Mastering B2B Interviews for Market Research. How to Prepare and What to Expect

Author: Anna Boiko, Owner, Lead Researcher at IntroMarket Research With nine years of experience in the market research industry, I’ve conducted hundreds of one-on-one interviews, ranging from validating business ideas to estimating market development and identifying market opportunities. As there are fundamental processes involved in preparing for B2B interviews, I decided to write a short