Category: Competitors analysis

Mastering B2B Interviews for Market Research. How to Prepare and What to Expect

Author: Anna Boiko, Owner, Lead Researcher at IntroMarket Research With nine years of experience in the market research industry, I’ve conducted hundreds of one-on-one interviews, ranging from validating business ideas to estimating market development and identifying market opportunities. As there are fundamental processes involved in preparing for B2B interviews, I decided to write a short

A Guide to Creating Customers’ Reviews Map: Your Customers Needs Within a Quick Reach

Author: Rusana Shkaraban, Co-Founder at IntroMarket Research Group Consumer research is an ongoing activity and requires a lot of attention and analytical work. If there is a need than there already is or will be a solution. Addressing the right needs increases your chances to succeed. The most popular research tools available to identify them