Market Research Interviews

Interviews with Subject Matter Experts to get critical insights into the field;

Group interviews and focus groups to get the target audience’s perceptions;

Consumer interviews to inform product strategy; insights into their behavior and decision-making processes;

Identify and recruit high-quality respondents to participate in qualitative studies;


Expert Insights for Informed Decision-Making

In our pursuit of evaluating new markets, product categories, or industries, we engage with a diverse array of stakeholders. This includes executives, consultants, journalists, and industry association executives, among others. By tapping into their expertise, we gain a broad perspective on industry development, trends, opportunities, and challenges.

Understanding User Needs Through Interviews

User interviews are a cornerstone of effective market research, providing invaluable insights into the needs, preferences, and behaviors of your target audience. At IntroMarket Research, we recognize the importance of engaging directly with users to uncover actionable data that drives informed decision-making.

Tailored Approach:

Our approach to user interviews is personalized and empathetic, aiming to create a comfortable environment where participants feel encouraged to share their honest opinions and experiences. We employ open-ended questions and active listening techniques to delve deep into the motivations and pain points of our interviewees.

Comprehensive Insights:

Through user interviews, we gather rich qualitative data that goes beyond surface-level feedback. We explore not only what users say but also why they say it, uncovering underlying attitudes, emotions, and perceptions that shape their interactions with products or services.

Diverse Methodologies:

We utilize a variety of interview formats to suit the specific objectives of each project, including one-on-one interviews, focus groups, and ethnographic studies. This flexibility allows us to adapt our approach to different target demographics, industries, and research goals.

Actionable Recommendations:

Our ultimate goal is to translate the insights gained from user interviews into actionable recommendations for our clients. Whether it’s refining product features, optimizing user experiences, or informing marketing strategies, we provide clear and practical guidance based on the findings of our research.


    Get a Free Quote

    Our Projects

    May 1, 2019 - Business analysis A Guide to Creating Customers’ Reviews Map: Your Customers Needs Within a Quick Reach

    Author: Rusana Shkaraban, Co-Founder at IntroMarket Research Group Consumer research is an ongoing activity and requires a lot of attention and analytical work. If there is a need than there already is or will be a solution. Addressing the right needs increases your chances to succeed. The most popular research tools available to identify them