We help tech, AI, and ecommerce companies understand their markets, define their customers, and validate ideas — with research depth and data analytics precision.
Trusted by tech & ecommerce companies since 2017
From first interview to final dashboard — we handle the full intelligence stack.
Competitive landscape analysis, market sizing, trend monitoring, and strategic opportunity mapping.
Define exactly who your best customers are — their pain points, triggers, and decision criteria.
Validate ideas before you build. Get signal on demand, pricing sensitivity, and messaging fit.
Transform research data into clear, interactive dashboards decision-makers actually use.
High-quality survey design, panel management, and statistical analysis at scale.
Expert moderation of in-depth interviews with customers, prospects, and subject-matter experts.
We align on your business question, goals, timeline, and the decisions this research needs to support.
We design the methodology — surveys, interviews, desk research, data analysis — tailored to your question.
We execute the research, synthesize findings, and build the analytics layer — dashboards, visuals, models.
Clear, actionable report with recommendations. Presented to your team, ready to drive real decisions.
Research and analytics work across tech, AI, ecommerce, and beyond.
Anna Boiko
Founder & Research Analyst
Intro Market Research Group is a founder-led market research and data analytics firm helping technology, AI, and ecommerce companies translate complex market signals into strategic action.
Founded by Anna Boiko, a research analyst and data practitioner specializing in market intelligence and analytics, the firm delivers end-to-end insights — from research design and expert interviews to advanced data analysis and visualization.
Our work supports organizations in:
By combining rigorous research methodologies with modern analytics tools — SQL, BI, and data modeling — we provide decision-makers with clear, actionable insights that drive innovation and competitiveness. We operate at the intersection of market intelligence and data analytics, supporting more efficient, informed, and scalable business decisions across U.S. industries.
Strategic research that maps markets, competitors, and customer segments with precision.
SQL queries, Power BI dashboards, and visualizations that make research findings undeniable.
From brief to boardroom — research design, fieldwork, analysis, and final presentation.
One of the best marketing persona researchers we have worked with!
My overall experience with Anna was EXCELLENT.
Working with IntroMarket Research was a pleasure! The delivery was an outstanding report, the methodology used was awesome. The communication with the team couldn't be improved and everything delivered bang on time. I highly recommend this company.
Tell us about your project — research, intelligence, analytics, or product validation. We'll get back to you within 24 hours.
End-to-end market research project supporting a product team from initial idea validation all the way to a go-to-market strategy — including 16 surveys across 3 countries with 1,700 responses.
Deep audience research for a pro-aging skincare brand — building an evidence-based customer avatar to power their digital marketing strategy.
Deep-dive customer research for a D2C brand — uncovering who their buyers really are, what drives purchase decisions, and how to reach them.
We analyzed the next wave of disruption in the general insurance industry for brokers — researching untapped markets and unmet needs. Think: the next Airbnb or Uber for insurance.
Initial research for a pre-feasibility study on user experience of fitness tracker and smartwatch owners — combining aggregated data with live user feedback.
Remote video interviews with couples to gather feedback on a new cybersecurity tool designed for families, uncovering real user needs and product improvement opportunities.
In-depth research on the Business Intelligence market in the United States — covering competitive landscape, key tools, market dynamics, and growth factors.
Research into premium on-demand services — video and music streaming platforms — covering conversion benchmarks, churn data, and best practices for subscriber growth and win-back.
We helped our client analyze the Healthcare market across four key regions: Spain, UAE, Russia, and Poland.
Qualitative research involving in-depth interviews with professional single-engine helicopter pilots to gather firsthand operational insights for the client.
Two years of ongoing market research for an AI-focused company — building buyer personas, conducting competitive analysis, and delivering actionable market intelligence reports.